Max will present on AMC Networks shows like “Fear the Walking Dead” and “Killing Eve” this fall
Jodie Comer and Sandra Oh attend the premiere of BBC America and AMC's ‘Killing Eve' at ArcLight Hollywood on April 1, 2019 in Hollywood, California.
Emma McIntyre | Getty Images
Streaming services are more oriented towards pay TV.
Warner Bros. Explorey's Max will contain more than 200 topical episodes AMC networks content for two months. The arrangement runs from Friday to Halloween.
The move comes as media companies look for ways to bolster streaming platforms while they work to become profitable. It also provides a larger audience for AMC Networks' pay-TV shows, although the company has its own streaming service, AMC+.
Also, there will be more programming for Max this fall as the recent writers' and actors' strikes have halted production of television shows and films in Hollywood.
“Subscribers turn to Max for an extensive and diverse selection of stories for the whole household,” said Meredith Gertler, executive vice president, global content strategy, planning and analysis, in a press release. “The AMC+ Collection pop-up is a great example of how we can use innovative strategies to add value to our content offering.”
The AMC shows offered on Max are available to both ad-supported and ad-free subscribers at no additional cost. An AMC+ Picks on Max tab will appear in the app.
The company's main channel, AMC, is known for hit shows like “Mad Men”, “Breaking Bad” and “The Walking Dead”. However, these shows will not be available on Max this fall.
AMC Networks shows are coming to Max
- Anne Rice's Interview with the Vampireseason one
- dark windsseason one
- gangs of londonSeason one and two
- Fear the walking deathSeasons one through seven
- kill EveSeasons one through four
- A discovery of the witchesSeasons one through three
- Ride with Norman ReedusSeasons one through five
Instead, episodes of newer AMC content, such as Anne Rice's Interview with the Vampire, Dark Winds, Fear the Walking Dead – a spin-off of the hit series that recently ended – and the first four seasons of Killing Eve. . ” will be available for Max viewers.
The partnership will also provide consumers with the ability to view this AMC program, which will feature prominently on its own service, AMC+. They already have licensing deals for fan-favorite shows like Breaking Bad and its spin-off Better Call Saul Netflix and seasons are presented there.
AMC, WBD hidden cable cutting
Like its pay-TV competitors, AMC has struggled with the changing media landscape as consumers abandon the traditional bundle in favor of streaming. AMC already laid off a significant number of employees last year He replaces his interim CEO with Kristin Dolan, wife of Chairman James Dolan.
In a memo to employees during the layoffs, James Dolan called it a “confusing and uncertain time for the TV industry,” CNBC previously reported.
A scene from the TV show “Interview with the Vampire”.
Source: AMC
“We were confident that losses in cable cutting would be offset by gains in streaming,” he wrote. “That was not the case. We are first and foremost a content company and the mechanisms for monetizing content are in disarray.”
Last year, AMC and its content library were eyed by NBCUniversal's streaming platform, Peacock, as a potential way to expand their library, CNBC previously reported.
For Warner Bros. Discovery, this shows that the company continues to focus on expanding its streaming platform.
Last week, the company announced it would be adding CNN News to Max as its 24/7 live news center in late September.
The company also plans to add sports to the streamer by the time the Major League Baseball playoffs start in the fall, CNBC previously reported.
Previously, the company relaunched HBO Max as Max, bringing together content from Warner Bros. and Discovery+ under one roof.
Disclosure: NBCUniversal is the parent company of CNBC and Peacock.
